WHY SUN-PROTECTIVE CLOTHING ALL YEAR
Hopefully you remember to put on high quality sunscreen and wear sun-protective clothing during the summer. But what about the rest of the year? If you think you’re safe from the sun just because it’s cold or cloudy, think again.
Today I’ll reveal the truth about the importance of sun protection throughout the year. I’ll bust a few commonly held myths and help you understand why you need to be aware of the sun throughout the year.
What Causes Sunburn?
Surprise: It’s not the sun!
Well it is, but not necessarily in the way that most people imagine.
Many people believe that if it’s cloudy and they can’t see the sun, there’s no risk of sunburn. They think that their skin won’t be sun damaged if there’s no visible sun. Unfortunately, this is a very common and potentially dangerous misconception.
Even when you can’t see the sun, it’s still there– obviously. The sun provides heat and light through several different forms of energy. Ultraviolet (UV) radiation is just one form of energy from the sun. But it’s what causes sunburns and other damage to your skin.
UV radiation is completely invisible to our eyes. But it’s always there and it’s always doing damage to your skin– unless you protect yourself
What About Cold & Cloudy Weather?
Despite another common misconception, there’s no connection between temperature and UV radiation, according to a study by the Australian government.
Even during the colder months of fall and winter when temperatures are lower, UV radiation still reaches your skin and can cause sunburn, eye damage, and skin cancer, among other ailments.
Surprisingly, some types of clouds can actually intensify UV radiation, making the danger to your skin higher than if there were no clouds at all.
How About Snow?
When UV ra
ys come into contact with snow, they bounce back up. That means you’ll receive extra UV radiation. It’s like a mirror on the ground, reflecting and intensifying UV radiation.
Because the reflected rays are coming from an unusual angle, we often forget to protect ourselves. Skiers and snowboarders should wear full-coverage snow goggles to prevent a condition known as snow-blindness.
Sun-Protective Fashion: Year Round!
Specially designed sun-protective clothing with a high UPF is a great way to protect your skin from sunburn and damage throughout the year.
Sun-protective clothing only works when you actually wear it. At SUMMERSKIN, we believe that sun-protective clothing needs to be something that you actually want to wear.
If you don’t like how a piece of sun-protective clothing looks, fits, or feels, you’re not going to want to wear it. That’s why we design our pieces to have both form and function.
That’s why we try to create pieces of clothing that look great all year round.
Respect the Sun– Don’t Be Afraid of It
The Sun can do real damage to your skin and to your health, but that doesn’t mean you need to fear the sun. You just need to respect it.
Just remember to wear the proper sun-protective clothing and sunscreen– no matter what time of year it is.
About SUMMERSKIN
The SU
MMERSKIN journey began in 2007, when founder Summer Kramer was diagnosed with melanoma on her lower left leg. Fortunately, she caught the cancerous mole very early, but it changed her life forever.
Following the surgery, and at her dermatologists recommendation, Summer rolled down her sleeves and started an exhaustive search for fun, stylish sun protective clothing.
To her dismay, all she could find were clothes that were either specifically designed for an outdoor activity — like running or surfing — or styles that targeted an older demographic.
What she wanted was stylish apparel that would protect her skin from harmful UV rays, while still maintaining a sense of versatility and expression. Something she could feel confident wearing to a picnic or an outdoor function, or just walking around the city.
And just like that, the idea for SUMMERSKIN was born.
SUMMERSKIN exists to bring health, happiness, and fun to your everyday lifestyle. We provide stylish sun protective apparel and accessories so people can have fun in the sun while protecting their skin and health.
With this purpose at our core, our 10-year vision is to reach 10 million people and increase awareness about the importance of sun protection.
